Video Production & Duplication

"I Increased My Response Rate To 82% Using A Strategy I Got From [the MYM] Newsletter..."

"I found an idea in one of [the MYM] newsletters that looked very appropriate for what we were doing. Rich said that video was a good medium for promoting a company, but even with video, you still have to make the prospect want to listen. In other words, they're not going to pay attention to you just because it's a video. And he's right - we've been sending videos for a long time with mixed results.

Here's what we did: Instead of just sending the video, we also enclosed two coupons in the box. One was a $10 voucher for Boston Chicken and the other was a $5 certificate for Blockbuster Video. Then we enclosed a very short note that I copied word-for-word out of the newsletter. Basically it said 'Go get dinner and some movies, and in-between movies or after the kids go to bed, do me a favor and pop in this short video about our company.'

We tested a small sample before rolling this idea out - this is before we ever attended the Monopolize seminar. On our initial mailing, we got an 82% response rate to a targeted (but still cold) mailing. In other words, we made 82% of a cold list want to listen. Out of those, we closed almost 30% and our average sale was nearly $10,000. It's just like [MYM] says...if you can bridge the GAP and make them want to listen, you'll be far ahead of the pack."

Gale Corely,
Regional Manager
Allied Digital Technology, A National Video Production and Duplication Company